100% WILD

Product category: 
Thanking the Nature!

Thanking the Nature!

The WILD Concept is a new approach to enjoying fur. The collection consists of beautiful, elegant and light fur items and stand style-wise apart from the traditional fur fashion. What makes WILD unique is that it offers an ethical and responsible way of wearing fur as it is not using fur of any farmed animals.

WILD is approaching the use of fur material from a different angle. Instead of using farmed animals only skins of animals that had to be hunted in the Finnish wilderness for conversational reasons are utilized. In Finland, many thousand animals need to be shot every year to help maintain a balanced eco-system, to protect other animal populations and to control the spreading of diseases. The fur used for the WILD Concept is bought directly from registered Finnish hunters that hunt the animals within the allowed quotas by the government. The wild origin of the furs is assured by the Wild Finnish Fur label. Together with the Wild Finnish Fur Association Marita has the developed this alternative fur concept in order to prevent fur available from hunting to go to waste and so to cherish the life given. It can be guaranteed that the animals used for the WILD Concept have not suffered to become a fashion item.

Fur itself is an eco-friendly material as it is a renewable, recyclable and biodegradable. Also, clothes made of fur are durable for many years which stands in contrast to today fast-fashion and consumerism trends. Thus WILD offers an alternative fur concept which does not only appeal to traditional fur customers but it also successfully attracts customers that otherwise would not wear fur. WILD allows you to enjoy fur with a good conscience.

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Terms and conditions

Order confirmation

You will receive a confirmation email after your purchase. If you have not received a confirmation email within 3 working days from your purchase, kindly contact us at info(at) Kindly check that the order information is correct.

Payment methods

Credit card
We accept Visa, Amex and Master Card. Obligatory information when paying by credit card is cardholder’s name, credit card number, security code and the end date of validity.
Security code is the 3-digit code on the backside of the card.

Finnish web-bank payment
We accept most Finnish web-bank payments through Paytrail. 


Delivery time and price varies between countries. If the processing of the order is delayed, we will inform you.

Please note that during sales period delivery times may exceed the estimated time.

Shipping to your nearest Post office, delivery cost 5,00€. Pickup from our boutique in Ainoa Shopping Center (Tapionaukio 4, 02100 Espoo, Finland) for free.  
Order will be delivered within 5 working days from the day the order is placed.

Shipping with DHL, delivery cost 15,00€.
Order will be delivered within 5 working days from the day the order is placed.

Overseas (e.g. Canada, USA, Japan and China)
Shipping with DHL, delivery cost 20,00€.
Order will be delivered within 5 working days from the day the order is placed.

Please note; Outside of European Union, as ordering VAT free, you are liable for all import duties, customs and local sales taxes levied by the country you reside in; payment of these is necessary to release your order from customs on arrival.

Designium Brand Group Oy (the parent company of the brand Marita Huurinainen) cannot be held responsible for any damage or losses of goods by the delivery company.

Exchange and return

You can exchange or return the ordered item. In Finland you have 14 working days time to return the goods from the day you have received them. Outside Finland you have 14 working days time to return the goods from the day you have received them. Kindly notice that the shipping costs for the return package is paid by us.

Items should be returned new, unused and in the same condition as you received them. Returns that are damaged, soiled or altered will not be accepted and will be sent back to the customer. Items should be returned in their original packaging to ensure they are adequately protected in transit. Shoe boxes should also be protected as they are considered part of the product and your return may not be accepted if the box is damaged. Returns will be processed within 1-3 working days, from the day we have received the returned item.

Please make your exchange item inquiries by email info(at) or telephone to +358 44 072 22 12.

How to return the item

1. Inform us with an email online(at) about the return or exchange you would like to make.
2. We will reply to you with the return instructions. We will cover the return shipping costs.
3. Pack the item you want to return carefully. You can use the package that it was sent in to you.
4. Send the package to our address: Marita Huurinainen, Designium Brand Group Oy, Pohjoisesplanadi 29, 00100 Helsinki, Finland.


Please note that card refunds may take up to 10 business days for your bank to complete, depending on their processing time. This can vary greatly between card issuers, and unfortunately we are unable to influence this.

If your order has been sent to a destination within the EU, all sales taxes will be refunded. Outside the EU, customs duties and sales taxes are non-refundable through Designium Brand Group Oy. However, you may be able to recover these by contacting your local customs bureau directly.


The web pages where you as a customer insert payment details are secure pages. Most web browsers use symbols to show that you are visiting a secure web page.
The personal details given will be only used by Designium Brand Group Oy in order to fulfill your order.


The products have a warranty of 2 years, assuming normal use.

Force majeure

If Designium Brand Group Oy fails to comply with the argument because of unusual adverse circumstances outside of its control due to force majeure such as strikes, civil unrest, war or natural catastrophes, then Designium Brand Group Oy cannot be held responsible.

You must not misuse the website. You must not commit or encourage a criminal offence, transmit or distribute virus or any other material, which is malicious, technologically harmful, in breach of confidence or in any way offensive or obscene. You must not hack into service, corrupt data, cause annoyance to other users, send spam or try to affect the performance or functionality of any computer facilities of or accessed through this website.

We cannot guarantee our pictures to display color, proportion and detail with 100 % accuracy.

All prices include 24% VAT. (Except when shipping to countries outside the European Union.)

For further assistance, please contact our customer service: info(at), +358 44 072 22 12.